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The Story of

Moncler

DESIGNER DOSSIER · January 2017

Fashionable Cuts, Zero Compromise on Function

Style and chic, with zero compromise on the virtues of practicality, comfort and wearability that merited the original design. Each piece is designed with intelligence and attention-to-detail. The quality of each piece speaks for itself.

Moncler’s Heritage

A Winter’s Tale

Inspired by the cold beauty of the region, Moncler was founded in 1952 by Rene Ramilton. His vision was to create pieces that responded, practically, to the demands of life in this breath-taking wintery landscape. Moncler’s name comes from this landscape; it is an abbreviation of Monstier-de-Clermont, the pretty mountain village near Grenoble, France where it all began.

At first, Moncler made sleeping bags, tents and cagoules. What would later become the brand’s signature piece, the quilted jacket, evolved from the fresh snow-covered landscape like a glittering sculpture emerging from solid ice. The iconic quilted jacket was originally designed to protect workers from the cold snowy weather.

From these down-to-earth, practical roots the brand grew. The clothing, intelligently-designed and made with attention to detail caught the attention of the right people: French and Italian mountaineering expeditions, and the French ski team for Grenoble Winter Olympics. The sportsmen needed items with impeccable performance, and because they would be representing France and Italy on the world stage, they wanted to look great, too. Moncler ticked both boxes.

1954: Moncler equipped team that is first to arrive at summit of K2 - Icy Stockroom
1962: Himalaya - Group of Adventurers
1966: French National Ski Team

Signature Style

Animal welfare is a cornerstone of Moncler’s value base, and while non-luxury brands may employ farming methods that can harm the geese, Moncler only uses fine goose down from Italian, French and North American suppliers that are contracted to protect animal welfare. Moncler are committed to using suppliers that do not cause geese any kind of suffering.

Moncler celebrates Chinese New Year with a special jacket designs

Moncler for Children

Ensuring that the range is available to all ages, Moncler now offers a children’s line. For kids, the supreme-quality quilted jackets come in an ever-expanding array of modern, fashionable designs, as unique as snowflakes.

Perfect For…

Kids who are looking for effortless cool while wrapping up from the cold.

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