Search
Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Filter by Custom Post Type
  • en
  • de
 

Simonetta

Modern Cuts and Designs with Fun and Colorful Prints

The signature style of Simonetta is fresh, breezy and overall joyful. With bright florals and playful patterns dancing across wonderful fabrics. Distinct, and instantly-recognisable, the vibrant colours pop against smart, sparkling whites. There is a dreamlike-quality to Simonetta clothing. The brand encapsulates the playful essence of girlhood, always offering something fresh and new to delight Simonetta fans.

The story of Simonetta

From Renaissance Muse to Modern-Day Fashion

The name Simonetta has long been associated with beauty in Italy as Simonetta Vespucci, a young noblewoman, was the muse of many renaissance painters. Her beauty was famous in Renaissance Florence and now, the name synonymous with innocent, ethereal beauty is apt for a company that makes sublime Italian clothing for children.

The person behind the gorgeous Italian brand that would later become known as Simonetta, was Maria Bianca Mazzarini.

In the 1950s, Mazzarini opened a small dressmaking workshop in Jesi, a Medieval Italian town. Along with her three children Roberta, Simonetta and Valeria, she produced fine childrenswear with refined materials and exquisite attention to detail. The resultant clothing line (named after Simonetta) was not only stunning but supremely comfortable – from the beginning, Simonetta has been committed to perfect comfort and wearability, emphasising thoughtfulness and respect for their young clientele.

Through the 1990s the brand expanded beyond Italy, becoming internationally-known as a world-leader in fine children’s clothing exuding elegance and style. The company developed many specific lines; Simonetta Mini, Simonetta Tiny, Simonetta Shoes, for example.

 

Signature Style

Simonetta is also characterised by its creation of the finest-possible clothing using the best materials and exquisite detailing.

More recently, Simonetta teamed up with renowned designer Robert Cavalli, who is known for his exciting colours and vibrantly-alive prints . He and Simonetta were a perfect pairing, together developing some thrilling additions to Simonetta’s existing lines.

Ballerinas are major source of inspiration for Simonetta’s latest creation

Perfect For Kids Who…

Enjoy being free to play in fashionable, colourful clothing.

Simonetta Today

Stylish Elegance for Dreamers Worldwide

Today, Simonetta is one of the leading companies in high-end children’s fashion in Italy, and worldwide. The ever-expanding brand, which continues to produce gorgeous, distinctive and beautifully-made clothing, has seen much retail expansion in the last few years with new stores opening worldwide – most recently in Japan and Abu Dhabi.