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Change is in the air at world's most important children's fashion fair...
Our dear friends at PITTI Immagine BIMBO are certainly on to something: Our lifestyle choices and the type of lifestyle we identify with is becoming the key driver in where and especially HOW we desire to shop.
And why should we only be driven by the style of our life when we shop for ourselves? When we shop for our little ones, the experience, the inspiration, the enchantment is at least as important – if not even more so.
PITTI Immagine BIMBO, the world’s most important children’s fair, is moving away from a solely fashion-centered approach. It is acknowledging the desire of consumers to be inspired and to buy in themes that fit their lifestyle. And this goes beyond „just fashion“.
Read on for a sneak preview of the highlights you can expect at the PITTI Immagine BIMBO fair in Florence in January 2017:
1_The Fancy Room
Centered around the main theme of „KIDS LIFESTYLE“, products and brands around the following sub-themes will be presented:
The Mini-Traveller
Let’s face it: the more the world becomes our oyster, the more our little ones see of it. And isn’t it true that we wish there were more fun, practical products to help us travel in style with them? Expect to find a range of products designed specifically for this need in this section.
Pets
We all know how much our children love their pets. In this section expect to find a range of products celebrating that special bond.
Designer Kids Furniture by KARTELL
Long gone are the days of the boring nursery or the improvised kids room. Parents that love fantastic design are seeking to decorate their kids’ rooms in a similarly sleek and cool way. Discover Kartell’s newest kids furniture collection in this area.
Extraordinary Library
Here you will be able to browse 100 of the most fun and inspiring kids books from all over the world. As seen in grown-up concept stores, PITTI Immagine BIMBO is convinced that great books are a great way to extend kid’s fashion retailers’ assortments.
2_The “NEST”
The Rise of „MICRO BRANDS“ Thanks to Digitization
What was almost impossible 10 years ago is becoming a daily reality thanks to online platforms and social media, which allow small, so-called „micro brands“ with great concepts to easily reach people and build a customer base. PITTI Immagine BIMBO wants to honor these micro brands by creating a new space at the fair where they can exhibit their unique products.
3_Dance Off_#PITTISIGN
Show me how you dance and I’ll tell you how you dress
A fun new addition will be a space where kids and grown-ups can engage in a dance-off. To prepare yourselves appropriately, here are instructions for the the new „PITTI Immagine“ hand-sign.. Better practice those street dance moves for January!
