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The Story of

Dolce & Gabbana

DESIGNER DOSSIER · MAY 2017

Signature Style

Loud and Vibrant Italian Romanticism

In its last seasons Dolce and Gabbana have tapped into the very core of their heritage to create a new, unmistakable identity. Few designers achieve to use bold patterns and opulent cloths in such a modern and clean-cut way.

Ever since their first fashion show, the duo has celebrated the female figure and strong female role models. Until today, Sofia Loren sits by Stefano at fashion shows – often hosted right in the middle of old town centres in Italian villages. When you hold a piece of the current collection in your hand, you can almost touch the dolce vita, the beauty and passion of their homeland.

More from Dolce & Gabbana Go to Shop

The Story of Dolce & Gabbana 

When Sicily Met Milan

Milan, 1980. Two young designers meet in a club. One was Domenico Dolce from Sicily; the other, Stefano Gabbana from Milan. Little did they know that the fusion of their two places of origin would later become integral to the design aesthetic and brand identity of their own fashion brand.

They fused their lives and their creativity, living together as a couple and establishing a design consulting studio. At first, they kept their businesses separate, even though sometimes they were consulting for the same clients, from the same address… one day, an invoice arrived from a mutual client. Instead of being addressed separately it was headed ‘Dolce & Gabbana’.

At that moment they knew…

…They were Dolce and Gabbana

Nervous and with almost no money in their pockets, they prepared their first joint fashion show for Milan Fashion Week. Their limited budget would not stretch to hiring models so their friends pitched in, and they used a bedsheet as a stage curtain. The improvised show, called ‘Real Women’, was an instant sensation.

Dolce & Gabbana, the infamous duo

Dolce & Gabbana Junior

Given their strong family values, it’s fitting that Dolce and Gabbana was one of the brands to set off  the current ‘mini me’ trend. By creating exquisite mini versions of their clothes – with a few kid-friendly design tweaks – even the youngest family members could have their little slice of Italy.

For boys and girls, Dolce and Gabbana offers perfectly tailored formalwear and casualwear, reimagining the themes of the adult collections in a child-appropriate way. The childrenswear retains all the iconic magic of its grownup counterpart, while expressing a charm of its own, too.

Next to themes around Dolce and Gabbana’s grown-up collections, we’re also big fans of the brands fun themes just for kids. The ‘Family’ line, for example, features various cartoon families, including embroidered versions of Stefano, Domenico and their pets.

Perfect For…

… Children with a vibrant and colourful soul who love to express themselves as much as their parents do.

Dolce Gabbana Today

The Largest “Extended Family” There Ever Was

If you follow Stefano Gabbana on Instagram it’s almost as if a loving and fun father is trying to stay in touch with his million children all across the world. Stefano has fully embraced modern communication channels, smashing down barriers between once inapproachable designer brands and wearer, and effectively bringing the fans into the family.

In January 2016 Dolce and Gabbana launched their first abaya and hijab collection, mostly made of fine fabrics in neutral colours. This was a welcome move as there are few high fashion houses that cater for the specific preferences of Muslim women.

And thus they continue to be one of the biggest, era-defining names in fashion. We look forward to what culture they will embrace next.

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